//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenname"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Markenname
177
Brand name
80
Brand management
45
Markenführung
45
Markenpolitik
38
Markenartikel
29
Marketing
28
Deutschland
21
Brand
19
Konsumentenverhalten
19
Consumer behaviour
18
Werbung
18
Markenimage
16
Brand image
15
Consumer preferences
15
Germany
15
Konsumentenpräferenzen
15
USA
10
Verbraucherverhalten
9
Markenwert
8
Consumer goods industry
7
Design
7
France
7
Frankreich
7
Konsumgüterindustrie
7
Marke
7
Market structure
7
Marktstruktur
7
Brand equity
6
Brand name products
6
Causality analysis
6
Kausalanalyse
6
Linguistics
6
Linguistik
6
Product design
6
Produktgestaltung
6
Produktmanagement
6
Wörterbuch
6
Electronic Commerce
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Biografie
1
Biography
1
Book section
1
Company information
1
Conference paper
1
Firmeninformation
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
6
German
1
Author
All
Beasley, David R.
1
Carpenter, Thomas P.
1
Chouinard, Yvon
1
Conley, Lucas
1
Cooper, Michael J.
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Dimitrov, Orlin
1
Ganbaatar, Tsend-Ayush
1
Hörz, Peter F. N.
1
Isdell, Neville
1
Kellaris, James J.
1
Kouril, Michal
1
McEvoy, Chad D.
1
Miller, Mark
1
Pogacar, Ruth
1
Popp, Nels
1
Rau, P. Raghavendra
1
Richter, Marcus
1
more ...
less ...
Published in...
All
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Marketing letters : a journal of research in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of finance : the journal of the American Finance Association
1
Zeitschrift für Unternehmensgeschichte
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
subject:"markenware"
(415 results)
1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Legacy in the making : building a long-term brand to stand out in a short-term world
Miller, Mark
;
Conley, Lucas
-
2018
Persistent link: https://www.econbiz.de/10011791007
Saved in:
3
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
4
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
5
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
6
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Isdell, Neville
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009381514
Saved in:
7
A rose.com by any other name
Cooper, Michael J.
;
Dimitrov, Orlin
;
Rau, P. Raghavendra
- In:
The journal of finance : the journal of the American …
56
(
2001
)
6
,
pp. 2371-2388
Persistent link: https://www.econbiz.de/10001631758
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->