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~subject:"Unternehmensethik"
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Unternehmensethik
Consumer behaviour
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Impoverished consumers
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Armut
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BoP marketing
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Business ethics
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CSR in Marketing
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Impoverished consumers: vulnerable market segments
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Developing countries
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Facca-Miess, Tina M.
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Hill, Ronald Paul
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Santos, Nicholas J. C.
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Journal of business ethics : JOBE
1
Marketing theory
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ECONIS (ZBW)
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Theory of marketplace morality and
impoverished
consumers
Hill, Ronald Paul
- In:
Marketing theory
18
(
2018
)
3
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
Saved in:
2
The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.
;
Laczniak, Gene R.
;
Facca-Miess, …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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