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~subject:"Unternehmenskooperation"
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Unternehmenskooperation
Lieferkette
13
Supply chain
13
Game theory
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Spieltheorie
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Distribution channel
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Vertriebsweg
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Advertising
6
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Cooperative advertising
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Inter-firm cooperation
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Xie, Jinxing
3
Zhang, Jihua
3
Chen, Bintong
1
Zhao, Lei
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International journal of production research
1
Journal of the Operational Research Society
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Supply-chain management : theories, activities/functions and problems
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ECONIS (ZBW)
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1
Benefits of bilateral participation in cooperative advertising
Zhang, Jihua
;
Chen, Bintong
;
Xie, Jinxing
- In:
Journal of the Operational Research Society
72
(
2021
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10012500938
Saved in:
2
Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain
Zhao, Lei
;
Zhang, Jihua
;
Xie, Jinxing
- In:
International journal of production research
54
(
2016
)
9/10
,
pp. 2541-2551
Persistent link: https://www.econbiz.de/10011496417
Saved in:
3
A review of game theoretical models in cooperative advertising
Xie, Jinxing
;
Zhang, Jihua
- In:
Supply-chain management : theories, …
,
(pp. 193-226)
.
2011
Persistent link: https://www.econbiz.de/10008938992
Saved in:
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