A review of game theoretical models in cooperative advertising
Jinxing Xie and Jihua Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Xie, Jinxing ; Zhang, Jihua |
| Published in: |
Supply-chain management : theories, activities/functions and problems. - Hauppauge, N.Y. : Nova Science Publ., ISBN 978-1-61668-284-2. - 2011, p. 193-226
|
| Subject: | Werbung | Advertising | Unternehmenskooperation | Inter-firm cooperation | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938992