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~subject:"Veranstaltung"
~type_genre:"Accompanied by computer file"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
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Veranstaltung
Event marketing
88
Event-Marketing
88
Deutschland
32
Germany
29
Erlebnismarketing
13
Brand management
12
Markenführung
12
Freizeitwirtschaft
9
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9
Marketingmanagement
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8
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8
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7
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7
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7
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7
USA
7
United States
7
Big event
6
Großveranstaltung
6
Markenpolitik
6
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6
Beziehungsmarketing
5
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5
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5
Tourismus
5
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Brand image
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Dienstleistungsmarketing
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Emotion
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Kfz-Industrie
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Konsumentenverhalten
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Public relations
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Services marketing
4
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4
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Accompanied by computer file
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Elektronischer Datenträger als Beilage
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Article in journal
51
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51
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Beech, John
2
Kaiser, Sebastian
2
Kaspar, Robert
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Olberding, Julie Cencula
2
Cobb, Steven A.
1
Davidson, Rob
1
Dillon, Katie
1
Köhler, Julia
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Mayer, Peter
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McIntyre Miller, Whitney
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Olberding, Douglas
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Social enterprise and special events : market-based approaches to mission-driven gatherings
3
Markenkommunikation und Beziehungsmarketing
1
Source
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ECONIS (ZBW)
8
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1
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
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2
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
3
Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Cobb, Steven A.
;
Olberding, Douglas
- In:
Social enterprise and special events : market-based …
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011567697
Saved in:
4
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
5
Handbook event market China
Schwägermann, Helmut
(
ed.
);
Mayer, Peter
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011407822
Saved in:
6
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010376041
Saved in:
7
Events als Instrumente des Regionalmarketing : Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle
Köhler, Julia
-
2014
Persistent link: https://www.econbiz.de/10010411319
Saved in:
8
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10013538855
Saved in:
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