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~subject:"Vereinigte Staaten"
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Search: subject:"Werbungsunternehmung"
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Vereinigte Staaten
Werbungsunternehmung
112
Deutschland
23
Werbung
22
Werbungsbetrieb
18
Werbungsmittel
15
Großbritannien
14
Advertising
11
Werbungsforschung
7
Advertising effects
5
Frankreich
5
Werbewirkung
5
Werbeagentur
4
Werbungsausgaben
4
Europa
3
Internet marketing
3
Media industries
3
Mediensektor
3
Online-Marketing
3
Schweiz
3
Unternehmung internationale
3
Adressbücher
2
Advertising media
2
Advertising planning
2
Asien
2
Belgien
2
Communication media
2
Indien
2
Investition ausländische
2
Kanada
2
Kommunikationsmedien
2
Media usage
2
Mediennutzung
2
Projekt
2
Target group
2
USA
2
Unternehmung ausländische
2
Werbebetrieb
2
Werbemittel
2
Werbeplanung
2
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16
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15
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Hochschulschrift
1
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Undetermined
23
English
7
German
1
Author
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Dirksen, Charles J.
2
Kroeger, Arthur
2
Weinstein, Arnold K.
2
Anderson, Michael H.
1
Borden, Neil H.
1
Boyd jr., Harper W.
1
Bradley, Charles E.
1
Colley, Russel H.
1
Donnelly jr., James H.
1
Dunn, S. Watson
1
Ellis, Jim
1
Henning-Bodewig, Frauke
1
Humpal, John J.
1
Johnson, Harold W.
1
King, William R.
1
Loomis, Carol J.
1
Marshall, Martin V.
1
Meyer-Oertel, Henry G.
1
Newton, Derek A.
1
Obermeyer, Henry
1
Peterson, R. D.
1
Ray, Michael L.
1
Ryan, M. P.
1
Ryans jr., John K.
1
Schiller, Herbert I.
1
Schmalensee, Richard
1
Simon, Julian L.
1
Tyler, Ralph W.
1
Weinstein, Arnold Krich
1
Wirsig, Woodrow
1
Wise, T. A.
1
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Committee on Advertising
1
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Fortune
2
Harvard business review : HBR
2
Journal of marketing research : JMR
2
Standard Advertising/Marketing Red Books
2
A Century of Marketing
1
Antitrust law & economics review
1
Bulletin of the Oxford University Institute of Economics and Statistics
1
Business review
1
Communication in international politics
1
Experiences in Marketing Management, National Industrial Conference Board, the Conference Board in Canada
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
McGraw - Hill series in international development
1
Revue économique et sociale : RES ; bulletin de la Société d'Etudes Economiques et Sociales
1
Schriftenreihe zum gewerblichen Rechtsschutz
1
The Agency Red Book
1
The Price Waterhouse review
1
The journal of business : B
1
World marketing : a multinational approach
1
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ECONIS (ZBW)
31
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1
Madison Avenue in Asia. Politics and transnational advertising
Anderson, Michael H.
-
1984
Persistent link: https://www.econbiz.de/10000559757
Saved in:
2
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
3
Die wettbewerbsrechtliche Haftung von Werbeagenturen und Massenmedien nach deutschem und amerikanischem Recht
Henning-Bodewig, Frauke
-
1981
Persistent link: https://www.econbiz.de/10000072117
Saved in:
4
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
5
Billboards to Buicks: advertising--as I lived it
Ellis, Jim
-
1968
Persistent link: https://www.econbiz.de/10002100194
Saved in:
6
What big agency men in Europe think of copy testing methods
Boyd jr., Harper W.
;
Ray, Michael L.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 219-223
Persistent link: https://www.econbiz.de/10002026876
Saved in:
7
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
8
Advertising management : text and cases
Borden, Neil H.
;
Marshall, Martin V.
-
1959
-
Rev. ed.
Persistent link: https://www.econbiz.de/10001937543
Saved in:
9
The advertising-agency industry : organization, entry, and concentration
Peterson, R. D.
- In:
Antitrust law & economics review
6
(
1973
)
4
,
pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
Saved in:
10
Madison Avenue imperialism
Schiller, Herbert I.
- In:
Communication in international politics
,
(pp. 318-338)
.
1972
Persistent link: https://www.econbiz.de/10002754530
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