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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
9
Retail trade
9
USA
9
United States
9
Preismanagement
8
Pricing strategy
8
Cruise
7
Kreuzfahrt
7
Sales promotion
6
Online retailing
5
Online-Handel
5
Beziehungsmarketing
4
Einzelhandelspreis
4
Food retailing
4
Internet marketing
4
Lebensmitteleinzelhandel
4
Online-Marketing
4
Relationship marketing
4
Retail price
4
Benchmarking
3
Cruise industry
3
Dienstleistungsqualität
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Preisdifferenzierung
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Price discrimination
3
Rabatt
3
Rebate
3
Retailing
3
Revenue management
3
Revenue-Management
3
Service quality
3
Social Web
3
Social web
3
Benzin
2
Brand image
2
Brand management
2
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Article
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English
6
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Gauri, Dinesh Kumar
3
Talukdar, Debabrata
3
Gauri, Dinesh K.
2
Pancras, Joseph
2
Ailawadi, Kusum L.
1
Bagchi, Rajesh
1
Biswas, Abhijit
1
Cai, Fengyan
1
Gauri, Dinesh
1
Grewal, Dhruv
1
Guha, Abhijit
1
Hall, Kevin
1
Jha, Subhash
1
Kopalle, Praveen K.
1
Ratchford, Brian Thomas
1
Sudhir, K.
1
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Journal of retailing
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
6
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1
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
2
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
4
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
5
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
6
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
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