Minton, Elizabeth A. - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 54-75
Prior research has shown that religiosity influences consumer skepticism, but such research has lacked examination of …. Study 1 shows that advertising skepticism mediates the relationship between religiosity and corporate trust. Study 2 finds … significantly lower (higher) advertising skepticism, resulting in higher (lower) product evaluations, and higher (lower) brand trust …