Consumer skepticism towards Corporate-NGO partnerships : the impact of CSR motives, message frame and fit
Year of publication: |
2023
|
---|---|
Authors: | Schade, Jasmin ; Wang, Yijing ; Prooijen, Anne-Marie van |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2023, 5, p. 39-55
|
Subject: | Attitudes | Consumer trust | CSR communication | EWOM | Partnerships | Skepticism | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Virales Marketing | Viral marketing |
-
Youn, Song-yi, (2022)
-
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria, (2019)
-
Achieving consumer trust on Twitter via CSR communication
Kollat, Jana, (2017)
- More ...
-
Laméris, Maite D., (2019)
-
Prooijen, Anne-Marie van, (2015)
-
What have we done? : the impact of economics on the beliefs and values of business students
Laméris, Maite D., (2023)
- More ...