Ghorbanzadeh, Davood; Saeednia, Hamidreza; Rahehagh, Atena - In: Cogent business & management 7 (2020) 1, pp. 1-17
is investigating the antecedents (affective brand experience, brand prestige, brand identification and, brand trust) and … the research model. The results revealed that affective brand experience, brand identification, and brand trust (as …