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Vertrieb
Marketing
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9
Verkauf
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Großbritannien
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8
Beziehungsmarketing
4
Cooperation
4
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Betriebliches Informationssystem
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Marketingmanagement
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Le Meunier-FitzHugh, Kenneth
3
Piercy, Nigel
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Massey, Graham R.
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Journal of general management
1
Journal of marketing management : MM
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The Oxford handbook of strategic sales and sales management
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ECONIS (ZBW)
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1
The importance of effective working relationships between sales and marketing
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 539-570)
.
2011
Persistent link: https://www.econbiz.de/10008991444
Saved in:
2
Drivers of sales and marketing collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
3
The importance of organisational structure for collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of general management
34
(
2008/09
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
Saved in:
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