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~subject:"Video game"
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Search: person:"Hernandez, Monica"
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Video game
Consumer behaviour
14
Konsumentenverhalten
13
Mexico
7
Computerspiel
6
Großbritannien
6
Internet marketing
6
Mexiko
6
Online-Marketing
6
United Kingdom
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Altersvorsorge
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Gesetzliche Rentenversicherung
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Public pension system
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Retirement provision
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Öffentliche Sozialleistungen
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1997-2000
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Advertising effects
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Armutsbekämpfung
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Brand image
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Brand management
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Colombia
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Impact assessment
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Kolumbien
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Markenführung
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Mindestrente
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Minimum pension
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Advertising
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Children
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China
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Comparison
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English
6
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Hernandez, Monica D.
6
Minor, Michael
3
Chapa, Sindy
2
Salas, Jose
1
Suh, Jaebeom
1
Published in...
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Advertising, promotion, and new media
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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1
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
2
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
3
Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.
;
Minor, Michael
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
Saved in:
4
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D.
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Saved in:
5
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
Saved in:
6
Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D.
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
3
,
pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
Saved in:
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