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~subject:"Viral marketing"
~subject:"Wissensmanagement"
~type_genre:"Book section"
~type_genre:"Thesis"
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Viral marketing
Wissensmanagement
Social Web
3,108
Social web
3,108
Online-Marketing
482
Internet marketing
480
Consumer behaviour
285
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285
Deutschland
270
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268
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248
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248
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228
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228
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204
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195
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190
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187
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173
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166
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164
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164
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155
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155
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153
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129
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128
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128
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113
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112
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2
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2
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
8
Knowledge management 2.0 : organizational models and enterprise strategies
8
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
6
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 1
5
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
5
Word of mouth and social media
5
I-KNOW '07 : 7th International Conference on Knowledge Management ; [conference proceedings ; as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Information diffusion management and knowledge sharing ; volume 2
4
Knowledge networks : the social software perspective
4
Social media for knowledge management applications in modern organizations
4
Conference proceedings / I-KNOW '07, 7th International Conference on Knowledge Management : [as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
3
E-collaboration ; Vol. 1
3
Information resources management ; Vol. 4
3
Knowledge management : nurturing culture, innovation and technology ; proceedings of the 2005 International Conference on Knowledge Management, [Charlotte], North Carolina, USA, 27 - 28 Oct. 2005
3
Methods and tools for effective knowledge life-cycle-management
3
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Web 2.0 : neue Perspektiven für Marketing und Medien
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Chance discovery : with 32 tables
2
Communication and organizational knowledge : contemporary issues for theory and practice
2
Consumer psychology in a social media world
2
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Cultural, behavioral, and social considerations in electronic collaboration
2
Digital Business in Africa : Social Media and Related Technologies
2
E-collaboration ; Vol. 2
2
E-collaboration technologies and organizational performance : current and future trends
2
Electronic word of mouth as a promotional technique : new insights from social media
2
Evaluating media richness in organizational learning
2
Handbook of research on integrating social media into strategic marketing
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
I-SEMANTICS '08 : International Conference on Semantic Systems ; [Graz, Austria, September 3 - 5, 2008]
2
I-SEMANTICS '08 : International Conference on Semantic Systems ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008
2
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
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ECONIS (ZBW)
352
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Electronic Word of Mouth (eWOM) and consumer purchasing behaviour : a study in Karachi’s digital era
Hussain, Zahid
- In:
Digital influence on consumer habits : marketing …
,
(pp. 159-169)
.
2024
Persistent link: https://www.econbiz.de/10014553890
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3
The effects of consumer-influencer parasocial interactions on purchase intentions
Patrício, Giovanni Augusto
;
Añaña, Edar Da Silva
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 204-225)
.
2024
Persistent link: https://www.econbiz.de/10014519877
Saved in:
4
Influence amplified : leveraging the power of influencer marketing in the digital age
Zekan, Senka Borovac
;
Fernandes, Paula Odete
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 226-240)
.
2024
Persistent link: https://www.econbiz.de/10014519883
Saved in:
5
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
6
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
Saved in:
7
Online reputation management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
8
Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
Saved in:
9
User sentiment analysis of Cashkumar peer-to-peer (P2P) lending platform : based on Google reviews
Gupta, Sagar Suresh
;
Mahajan, Jayant
- In:
Smart analytics, artificial intelligence and …
,
(pp. 97-122)
.
2023
Persistent link: https://www.econbiz.de/10014320755
Saved in:
10
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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