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~subject:"Viral marketing"
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Search: "Journal of retailing and consumer services"
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Viral marketing
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Brand
167
Markenartikel
164
Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
Vertrauen
129
Distribution channel
126
Vertriebsweg
126
Virales Marketing
122
USA
108
United States
108
Pricing strategy
97
Preismanagement
96
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92
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Dwivedi, Yogesh Kumar
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Journal of retailing and consumer services
122
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ECONIS (ZBW)
122
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91
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
92
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup
;
Kumar, S. Ramesh
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Saved in:
93
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
94
Effects of online review positiveness and review score inconsistency on sales : a comparison by product involvement
Eslami, Seyed Pouyan
;
Ghasemaghaei, Maryam
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 74-80
Persistent link: https://www.econbiz.de/10011929885
Saved in:
95
Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon
;
Park, Ji Eun
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011929907
Saved in:
96
Social media revenge : a typology of online consumer revenge
Obeidat, Zaid Mohammad Ibrahim
;
Xiao, Sarah Hong
;
Al …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 239-255
Persistent link: https://www.econbiz.de/10011930025
Saved in:
97
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
98
Understanding moderating effects in increasing share-of-wallet and word-of-mouth : a case study of Lidl grocery retailer
Shaikh, Aijaz A.
;
Karjaluoto, Heikki
;
Häkkinen, Juho
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 45-53
Persistent link: https://www.econbiz.de/10011904311
Saved in:
99
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
100
How service quality and outcome confidence drive pre-outcome word-of-mouth
Ifie, Kemefasu
;
Simintiras, Antonis C.
;
Dwivedi, Yogesh …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 214-221
Persistent link: https://www.econbiz.de/10011904399
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