The effects of different, discrete positive emotions on electronic word-of-mouth
Felix Septianto, Tung Moi Chiew
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Septianto, Felix ; Chiew, Tung Moi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 1-10
|
| Subject: | Positive emotion | EWOM | Acceptance of EWOM | Forwarding of EWOM | Fuzzy-set | Emotion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904300