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~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
6
E-commerce
6
Electronic Commerce
6
Kundenzufriedenheit
6
ARCH model
4
ARCH-Modell
4
Confidence
4
Kundenbindungsprogramm
4
Loyalty program
4
Risiko
4
Risk
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Vertrauen
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Virales Marketing
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Artificial intelligence
3
Gastronomie
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Künstliche Intelligenz
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Online retailing
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Online-Handel
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Restaurant industry
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Social norm
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Soziale Norm
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Theorie
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Theory
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Advertising
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Advertising effects
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Beschwerdemanagement
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Complaint management
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Deep learning
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Dienstleistungsqualität
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Electronic Banking
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Electronic banking
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Emotion
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Holiday behaviour
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Inflation
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Information technology
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Hwang, Yoo Hee
3
Mattila, Anna S.
2
Al-Qirim, Nabeel
1
Hwang, Yujong
1
Moon, Hyoungeun
1
Pouri, Sara Ghasem
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Rouibah, Kamel
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Journal of global information management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of vacation marketing
1
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ECONIS (ZBW)
4
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1
The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel
;
Al-Qirim, Nabeel
;
Hwang, Yujong
;
Pouri, …
- In:
Journal of global information management
29
(
2021
)
3
,
pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
Saved in:
2
When social class and social norms shape word of mouth about eco-friendly tourism businesses
Hwang, Yoo Hee
;
Moon, Hyoungeun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10014246965
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
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