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~subject:"Viral marketing"
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Search: subject:"Purchasing intention"
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Viral marketing
Consumer behaviour
28
Konsumentenverhalten
28
purchasing intention
16
Purchasing intention
12
Online retailing
7
Online-Handel
7
Brand image
6
Markenimage
6
Virales Marketing
6
Internet marketing
5
Online-Marketing
5
Brand management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenführung
4
Social Web
4
Social web
4
corporate social responsibility
4
Confidence
3
Corporate reputation
3
E-commerce
3
Electronic Commerce
3
Social network
3
Soziales Netzwerk
3
Vertrauen
3
consumer behavior
3
trust
3
Beziehungsmarketing
2
Consumer attitudes
2
Consumer motivation
2
Customers' purchasing intention
2
Firm performance
2
Firmenimage
2
Football
2
Fußball
2
Green marketing
2
Holiday behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
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Article
6
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6
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English
6
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Di Pietro, Loredana
1
Hosseinikhah Choshaly, Sahar
1
Kalejahi, Homa Kavoosi
1
Lee, Julie Anne
1
Liu, Fang
1
Marva Mirabolghasemi
1
Noubar, Hossein Bodaghi Khajeh
1
Nugraha, Albert K.N.A.
1
Pantano, Eleonora
1
Priyanto, Sony Heru
1
Rostamzadeh, Reza
1
Satrio, Danang
1
Tsai, Chih Ming
1
Wang, Kai Chung
1
Yu, Mingzhou
1
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International journal of business
1
International journal of business environment : IJBE
1
Journal of Islamic marketing
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Montenegrin journal of economics
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Food and Beverage (F&B) consumption behavior changes during COVID-19 in the Taiwan's aging society
Tsai, Chih Ming
;
Wang, Kai Chung
- In:
International journal of business
28
(
2023
)
2
,
pp. 101-114
Persistent link: https://www.econbiz.de/10014297126
Saved in:
2
Viral marketing for cultural product : the role of emotion and cultural awareness to influence
purchasing
intention
Satrio, Danang
;
Priyanto, Sony Heru
;
Nugraha, Albert K.N.A.
- In:
Montenegrin journal of economics
16
(
2020
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10012265240
Saved in:
3
Developing a model to analyse customers'
purchasing
intention
with emphasise on the role of eWOM dimensions in social networks
Kalejahi, Homa Kavoosi
;
Noubar, Hossein Bodaghi Khajeh
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10013198067
Saved in:
4
The role of viral marketing strategies in predicting
purchasing
intention
of eco-labelled products
Hosseinikhah Choshaly, Sahar
;
Marva Mirabolghasemi
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 997-1015
Persistent link: https://www.econbiz.de/10013278919
Saved in:
5
Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou
;
Liu, Fang
;
Lee, Julie Anne
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
Saved in:
6
Social network influences on young tourists : an exploratory analysis of determinants of the
purchasing
intention
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
Saved in:
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