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~subject:"Viral marketing"
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Search: subject:"User Generated Content"
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Viral marketing
Social Web
306
Social web
306
user-generated content
245
User-generated content
163
Internet marketing
154
Online-Marketing
152
Virales Marketing
146
Consumer behaviour
135
Konsumentenverhalten
134
Customer integration
82
Kundenintegration
82
social media
59
Brand image
57
Markenimage
57
Brand management
55
Social media
54
Markenführung
53
Tourism
47
Online retailing
45
Online-Handel
45
Tourismus
39
Beziehungsmarketing
38
Relationship marketing
38
Web 2.0 technologies
36
Web 2.0-Technologien
36
Electronic Commerce
35
user generated content
35
Data mining
34
E-commerce
34
Content Management
33
Content management
33
Data Mining
33
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
User generated content
30
Internet
28
Soziales Netzwerk
28
Tourism marketing
28
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Undetermined
107
Free
9
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7
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139
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2
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2
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1
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1
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English
146
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All
Tan, Yong
4
Arnhold, Ulrike
3
Dennhardt, Severin
3
Kwok, Linchi
3
Xie, Karen L.
3
Bigné Alcañiz, J. Enrique
2
Bilgihan, Anil
2
Erz, Antonia
2
Füller, Johann
2
Hautz, Julia
2
Hutter, Katja
2
Lu, Shijie
2
Lu, Xianghua
2
Marder, Ben
2
Martin, Brett
2
Okumus, Fevzi
2
Stepchenkova, Svetlana
2
Su, Qiuli
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Warut Khern-Am-Nuai
2
Achlada, Chara
1
Adomavicius, Gediminas
1
Ahuja, Vandana
1
Akarsu, Tugra Nazlil
1
Al-Dwairi, Radwan Moh'd
1
Albuquerque, Paulo
1
Aloini, Davide
1
Alsaeed, Ghadeer R.
1
Angell, Rob
1
Angell, Robert J.
1
Aras, Ajit
1
Arif, Imtiaz
1
Aslam, Wajeeha
1
Au, Norman
1
Ayeh, Julian K.
1
Azubuike, Tracy
1
Baka, Vasiliki
1
Banerjee, Shankhadeep
1
Banerjee, Shrabastee
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Information systems research : ISR
8
Tourism management : research, policies, practice
6
Journal of business research : JBR
5
Journal of management information systems : JMIS
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Journal of marketing research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management perspectives : TMP
2
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Consumer behavior review : CBR
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Future Business Journal
1
Gabler research / Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business & management : IJoBM
1
International journal of business environment : IJBE
1
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ECONIS (ZBW)
146
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146
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014505215
Saved in:
3
Do
user-generated
content
and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(UGC) and micro-celebrity posts on the online purchasing … demonstrated that
user-generated
content
's direct, indirect, and mediation relationships were statistically significant. Moreover …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
4
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective
Barker, Rachel
;
Hanekom, Janette
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013532230
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
8
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
9
Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
Saved in:
10
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
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