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~subject:"Virales Marketing"
~subject:"Werbung"
~type_genre:"Book section"
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Search: subject_exact:"Impact of advertising"
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Virales Marketing
Werbung
Advertising effects
617
Werbewirkung
617
Advertising
140
Consumer behaviour
132
Konsumentenverhalten
132
Internet marketing
115
Online-Marketing
115
Deutschland
84
Germany
84
Brand management
65
Markenführung
65
Theorie
53
Theory
53
USA
45
United States
45
Marketing management
41
Marketingmanagement
41
Psychology of advertising
41
Werbepsychologie
41
Estimation
38
Schätzung
38
Social Web
38
Social web
38
Brand image
35
Markenimage
35
Advertising planning
33
Market research
33
Marktforschung
33
Werbeplanung
33
Target group
31
Zielgruppe
31
Brand
24
Markenartikel
24
Perception
24
Print advertising
24
Printwerbung
24
Wahrnehmung
24
Emotion
23
Fernsehwerbung
23
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1
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146
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2,704
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146
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134
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134
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104
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104
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61
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37
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34
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Diehl, Sandra
4
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3
Terlutter, Ralf
3
Armano, Giuliano
2
Aslaner, Ahmet Gökc̦e
2
Aslaner, Duygu Aydın
2
Bruhn, Manfred
2
Daugherty, Terry
2
Dianoux, Christian
2
Försch, Steffen
2
Giuliani, Alessandro
2
Helnerus, Klaus
2
King, Stephen
2
Koinig, Isabell
2
Li, Hairong
2
Linhart, Zdenek
2
Mueller, Barbara
2
Pelsmacker, Patrick de
2
Skiera, Bernd
2
Sternthal, Brian
2
Abida, Fatma Choura
1
Abu-Ghosh, Dina Hesham
1
Agarwal, Atul Kumar
1
Aggarwal, Aanchal
1
Agyapong, Gloria Kakrabah-Quarshie
1
Ahn, Ho-young
1
Aichner, Thomas
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
Allexi, Katia
1
Alryalat, Mohammad Abdallah Ali
1
Anschütz, Tina
1
Appiah-Nimo, Christina
1
Arnold, René
1
Arora, Anshu
1
Arora, Nupur
1
Averill, Nicole
1
Aydın, Gülșah
1
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Selling modernity : advertising in twentieth-century Germany
7
Advertising in new formats and media : current research and implications for marketers
4
Advertising, promotion, and new media
4
Cutting edge international research
4
Green advertising and the reluctant consumer
4
The advertising and consumer culture reader
4
Advertising worldwide : advertising conditions in selected countries
3
Application of gaming in new media marketing
3
International marketing ; Vol. 2
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
3
Public relations and advertising theories : concepts and practices
3
A master class in brand planning : the timeless works of Stephen King
2
Advertising theory
2
Breaking new ground in theory and practice
2
Bridging the gap between advertising academia and practice
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Improving decision making in real-time bidding
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Qualitative marketing research : approaches, techniques and analysis
2
Social and environmental issues in advertising
2
The Sage handbook of advertising
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Advertising in a multimedia age
1
Advertising in developing and emerging countries : the economic, political and social context
1
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC and TADA 2012 ; Valencia, Spain, June 4th, 2012 ; revised selected papers
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management in emerging markets : theories and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Celebrity, convergence and transformation
1
Challenges in an age of dis-engagement
1
Consumer culture in Latin America
1
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ECONIS (ZBW)
146
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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2
Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
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3
Public service advertising and celebrity endorsement in Ghana
Appiah-Nimo, Christina
;
Ofori, Daniel
;
Agyapong, Gloria …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 21-41)
.
2023
Persistent link: https://www.econbiz.de/10014289780
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4
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
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5
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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6
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
7
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
8
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
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9
The effect of incongruency on advertising processing and its underlying mechanisms
Ptok, Annette
- In:
Essays in marketing strategy : the role of customer …
,
(pp. 121-180)
.
2018
Persistent link: https://www.econbiz.de/10011895270
Saved in:
10
How is smartphone advertising important for consumers' purchase intention in an emerging economy? : evidence from Vietnam
Dang Khoa Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 579-610)
.
2021
Persistent link: https://www.econbiz.de/10012799242
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