How is smartphone advertising important for consumers' purchase intention in an emerging economy? : evidence from Vietnam
Dang Khoa Tran
| Year of publication: |
2021
|
|---|---|
| Authors: | Dang Khoa Tran |
| Published in: |
Recent developments in Vietnamese business and finance. - New Jersey : World Scientific, ISBN 978-981-12-2714-1. - 2021, p. 579-610
|
| Subject: | Advertising value | Consumers‘ purchase intention | Flow-experience | Smartphone advertizing | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam | Werbung | Advertising | Werbewirkung | Advertising effects | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799242