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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Service quality
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Cervera-Taulet, Amparo
4
Sanz Blas, Silvia
2
Schlesinger, Walesska
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Buyova, Daniela
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Buzova, Daniela
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Pérez-Cabañero, Carmen
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Wymer, Walter
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Journal of business research : JBR
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Journal of marketing for higher education
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ECONIS (ZBW)
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1
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
2
Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo
;
Pérez-Cabañero, Carmen
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
Saved in:
3
Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
4
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
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