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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Konsumentenverhalten
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Italien
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Brand image
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Emotion
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Tourism marketing
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Tourismusmarketing
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Advertising
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Advertising effects
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Elderly people
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Human Resource Management
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KMU
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Luxury goods
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Luxusgüter
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Marketingmanagement
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Personality psychology
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Personalmanagement
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Persönlichkeitspsychologie
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Place marketing
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Ältere Menschen
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Artificial intelligence
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Artistic style
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Behavioral economics
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Big Five Model
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Peluso, Alessandro M.
4
Bonezzi, Andrea
2
Rucker, Derek D.
2
Angelis, Matteo de
1
Chieffi, Verdiana
1
Collu, Cristiana
1
Costabile, Michele
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De Angelis, Matteo
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Guido, Gianluigi
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Pichierri, Marco
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Yuan, Bing
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Arts and the market : AAM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana
;
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
Saved in:
2
The impact of electronic entrepreneur-related word of mouth on brand evaluation
Yuan, Bing
;
Peluso, Alessandro M.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 579-592
Persistent link: https://www.econbiz.de/10012297831
Saved in:
3
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
4
On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de
;
Bonezzi, Andrea
;
Peluso, Alessandro M.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
Saved in:
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