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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
34
Konsumentenverhalten
34
Customer satisfaction
21
Kundenzufriedenheit
21
Dienstleistungsqualität
20
Service quality
20
Beziehungsmarketing
14
Relationship marketing
14
Beschwerdemanagement
7
Complaint management
7
Einzelhandel
7
Emotion
7
Retail trade
7
Repatronage
6
Customer service
5
Kundenservice
5
Online retailing
5
Online-Handel
5
Viral marketing
5
Confidence
4
Re-patronage intention
4
Satisfaction
4
Vertrauen
4
re-patronage intention
4
Brand management
3
E-commerce
3
Hotel industry
3
Hotellerie
3
Markenführung
3
Mobile Anwendung
3
Mobile application
3
Repatronage intention
3
Repatronage intentions
3
Sportmarketing
3
Sports marketing
3
Word-of-mouth
3
repatronage
3
repatronage intention
3
repatronage intentions
3
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English
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Chang, Hui-Chen
1
Chiu, Po-Yueh
1
Feldberg, Frans
1
Harness, David
1
Harrison-Walker, L. Jean
1
Hussin, Nazimah
1
Jayawardhena, Chanaka
1
Karjaluoto, Heikki
1
Leppäniemi, Matti
1
Mahadi, Batiah
1
Muhammad, Lakhi
1
Nauta, Anniek
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Verhagen, Tibert
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Asia Pacific journal of marketing and logistics
1
Journal of business research : JBR
1
Journal of service theory and practice : JSTP
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
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The service industries journal
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ECONIS (ZBW)
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1
The critical role of customer forgiveness in successful service recovery
Harrison-Walker, L. Jean
- In:
Journal of business research : JBR
95
(
2019
),
pp. 376-391
Persistent link: https://www.econbiz.de/10011980198
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2
Negative online word-of-mouth : behavioral indicator or emotional release?
Verhagen, Tibert
;
Nauta, Anniek
;
Feldberg, Frans
-
2012
Persistent link: https://www.econbiz.de/10010245002
Saved in:
3
Unlocking behaviors of long-term service consumers : the role of action inertia
Leppäniemi, Matti
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011603070
Saved in:
4
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
5
Innovative marketing in professional baseball teams
Chang, Hui-Chen
;
Chiu, Po-Yueh
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 576-594
Persistent link: https://www.econbiz.de/10011657380
Saved in:
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