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~subject:"Virales Marketing"
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Virales Marketing
Beziehungsmarketing
43
Relationship marketing
43
Social Web
37
Social web
37
Social CRM
30
social CRM
17
Internet marketing
16
Online-Marketing
16
CRM
15
customer relationship management
8
Social Media
7
Social media
7
social media
7
Firm performance
6
Unternehmenserfolg
6
Consumer behaviour
5
Konsumentenverhalten
5
Social network
5
Soziales Netzwerk
5
Strategic management
5
Strategisches Management
5
Viral marketing
5
Facebook
4
Marketing management
4
Marketingmanagement
4
Structural equation model
4
Strukturgleichungsmodell
4
Customer Relationship Management (CRM)
3
Customer engagement
3
Customer integration
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
KMU
3
Kundenintegration
3
Performance measurement
3
Performance-Messung
3
SEM
3
SME
3
Twitter
3
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Jung, Reinhard
2
Baumöl, Ulrike
1
Dixit, Ruchi V.
1
Hollebeek, Linda
1
Küpper, Torben
1
Lehmkuhl, Tobias
1
Mohammad Nabil Almunawar
1
Muhammad Anshari
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Prakash, Gyan
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Wieneke, Alexander
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Electronic markets : the international journal on networked business
1
International journal of electronic customer relationship management : IJECRM
1
Paradigm : the journal of Institute of Management Technology
1
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ECONIS (ZBW)
4
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Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study
Dixit, Ruchi V.
;
Prakash, Gyan
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10012161082
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2
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
Saved in:
3
Zieldimensionen von
Social
CRM
Lehmkuhl, Tobias
;
Jung, Reinhard
;
Küpper, Torben
; …
- In:
Controlling : Zeitschrift für erfolgsorientierte …
27
(
2015
)
7
,
pp. 409-414
Persistent link: https://www.econbiz.de/10011302411
Saved in:
4
Empowering customers in electronic health (e-health) through social customer relationship management
Mohammad Nabil Almunawar
;
Muhammad Anshari
- In:
International journal of electronic customer …
8
(
2014
)
1/3
,
pp. 87-100
Persistent link: https://www.econbiz.de/10011471147
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