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Visual perception
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Developing digital marketing : relationship perspectives
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An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
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2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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