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~subject:"Web 2.0 technologies"
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Search: subject:"microblogging"
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Web 2.0 technologies
Social web
29
Social Web
28
Microblogging
20
Twitter
16
Internet marketing
13
Online-Marketing
13
microblogging
13
Web 2.0-Technologien
11
Viral marketing
9
Virales Marketing
9
social media
9
Consumer behaviour
8
Konsumentenverhalten
8
Micro-blogging
5
Weibo
5
China
4
Data Mining
4
Data mining
4
Social media
4
Social network
4
Soziales Netzwerk
4
Anlageverhalten
3
Behavioural finance
3
Firm performance
3
Sentiment analysis
3
Social Media
3
Unternehmenserfolg
3
Advertising
2
Advertising effects
2
Attack injection
2
Beziehungsmarketing
2
Börsenkurs
2
CAPM
2
Communication
2
Credibility
2
Cumulative sum
2
Discrete Kalman Filter
2
Efficient market hypothesis
2
Emotion
2
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11
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11
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English
11
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Akcura, Tolga
1
Altinkemer, Kemal
1
Berger, Jonah
1
Bormann, Patrick
1
Buechel, Eva C.
1
Chen, Hailiang
1
Ding, Yue
1
Dittmore, Stephen W.
1
Huang, Jinghua
1
Kaur, Puneet
1
Li, Bo
1
Li, Xin
1
Liu, Yi
1
Lo, Wen-juo
1
Luqman, Adeel
1
Meske, Christian
1
Mishra, Shreya
1
Niu, Hong
1
Olbrich, Rainer
1
Qiu, Lingyun
1
Riemer, Kai
1
Sandner, Philipp
1
Schultz, Carsten D.
1
Scott, Olan K. M.
1
Song, Tingting
1
Sprenger, Timm O.
1
Srivastava, Pallavi
1
Stieglitz, Stefan
1
Stokowski, Sarah
1
Talwar, Shalini
1
Tan, Yong
1
Tumasjan, Andranik
1
Welpe, Isabell M.
1
Xu, Jian
1
Yu, Yifan
1
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
European financial management : the journal of the European Financial Management Association
1
Information systems research : ISR
1
Information technology and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of networking and virtual organisations : IJNVO
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Nankai business review international
1
Sport management review
1
Technological forecasting & social change : an international journal
1
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1
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
2
Manipulating temporal cues and message concreteness for deal communication : a study on
microblogging
site
Liu, Yi
- In:
Journal of global information management : an official …
28
(
2020
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012304206
Saved in:
3
Using user- and marketer-generated content for box office revenue prediction : differences between
microblogging
and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
4
Why we follow : examining motivational differences in following sport organizations on Twitter and Weibo
Li, Bo
;
Dittmore, Stephen W.
;
Scott, Olan K. M.
;
Lo, Wen-juo
- In:
Sport management review
22
(
2019
)
3
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012099373
Saved in:
5
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
6
Noninfluentials and information dissemination in the
microblogging
community
Akcura, Tolga
;
Altinkemer, Kemal
;
Chen, Hailiang
- In:
Information technology and management
19
(
2018
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011877020
Saved in:
7
Microblogging
and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
8
The effects of post-adoption beliefs on continuance use of a
microblogging
service : the role of network externalities
Xu, Jian
;
Li, Xin
;
Niu, Hong
- In:
International journal of networking and virtual …
17
(
2017
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10011774826
Saved in:
9
The impact of celebrity-following activities on endorsement effectiveness on
microblogging
platforms : a parasocial interaction perspective
Ding, Yue
;
Qiu, Lingyun
- In:
Nankai business review international
8
(
2017
)
2
,
pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
Saved in:
10
From top to bottom : investigating the changing role of hierarchy in enterprise social networks
Riemer, Kai
;
Stieglitz, Stefan
;
Meske, Christian
- In:
Business & information systems engineering : BISE ; the …
57
(
2015
)
3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10011595118
Saved in:
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