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~subject:"Welt"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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ECONIS (ZBW)
59
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1
"No marketing on a dead planet" : rethinking marketing education to support a restoration economy
Helm, Sabrina
;
Little, Vicki J.
;
Frethey-Bentham, Catherine
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10014584734
Saved in:
2
Connecting consumers to producers to foster sustainable consumption in international coffee supply : a marketing intervention study
Weber, Hanna
;
Loschelder, David D.
;
Lang, Daniel J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1148-1168
Persistent link: https://www.econbiz.de/10012623861
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia
;
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
Saved in:
5
An 8-nation empirical test of three interpersonal listening techniques
Wood, Charles M.
;
Alford, Bruce L.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 361-373
Persistent link: https://www.econbiz.de/10013358783
Saved in:
6
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
7
What's on in arts marketing researh?
Holst, Christian
;
Myers, Emily M.
;
Bekmeier-Feuerhahn, …
- In:
Journal of cultural management and cultural policy
7
(
2021
)
2
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012873252
Saved in:
8
A review of articles in the Journal of Global Scholars of Marketing Science (JGSMS) special issue on Marketing Management in International Contexts
Trejo-Pech, Carlos Omar
;
Thach, Sharon V.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012423209
Saved in:
9
The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
10
The Journal of Public Policy & Marketing at 40 : celebrating history and impact
Martin, Kelly D.
;
Borah, Abhishek
;
Scott, Maura L.
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 301-321
Persistent link: https://www.econbiz.de/10012590281
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