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~subject:"Werbeplanung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Search: subject_exact:"Zero-Base Budgeting"
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Werbeplanung
Betriebliche Budgetierung
216
Corporate budgeting
216
Theorie
38
Theory
38
Deutschland
32
Germany
31
Corporate planning
27
Unternehmensplanung
27
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22
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Betriebliche Kennzahl
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Investment appraisal techniques
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Advertising planning
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Betriebliches Informationssystem
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Haushaltsplanung
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Canbazoglu, Ruziye
1
Eisend, Martin
1
Farris, Paul W.
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King, Stephen
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1
Naik, Prasad A.
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Notta, Ourania
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Schultz, Don E.
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1
Vakratsas, Demetrios
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The Sage handbook of advertising
2
A master class in brand planning : the timeless works of Stephen King
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
The world economy : global and country-specific aspects
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
7
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1
Communication budget allocation in the Greek food industry
Vlachvei, Aspasia
;
Notta, Ourania
- In:
The world economy : global and country-specific aspects
,
(pp. 235-244)
.
2014
Persistent link: https://www.econbiz.de/10010388949
Saved in:
2
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
3
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
4
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
5
A fresh view of the advertising budget process
Farris, Paul W.
;
West, Douglas C.
- In:
The Sage handbook of advertising
,
(pp. 316-332)
.
2007
Persistent link: https://www.econbiz.de/10003570520
Saved in:
6
Essentials of planning media schedules
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
The Sage handbook of advertising
,
(pp. 333-348)
.
2007
Persistent link: https://www.econbiz.de/10003570526
Saved in:
7
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
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