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~subject:"Werbepsychologie"
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Werbepsychologie
Bildwerbung
13
Imageryforschung
6
Advertising
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Aktivierung
1
Anzeigenwerbung
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Aufsatzsammlung
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Bildkommunikation
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Bildwirkung
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CAAS
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Consumer behaviour
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Deutschland
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Erinnerung
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Erotik <Motiv>
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Exotik
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Germany
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ICS-Modell
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Kognitive Dissonanz
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Kognitives Schema
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Konsumentenverhalten
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Mensch <Motiv>
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Modell Bildwirkung
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Persil
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Psychologie im Marketing
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Psychology of advertising
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Strategische Markenkommunikation
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Visuelle Kommunikation
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Werbesendung
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Werbewirkung
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Werbung
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Zielgruppenorientierte Fotografie
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German
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English
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Kroeber-Riel, Werner
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Messaris, Paul
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Visual persuasion : the role of images in advertising
Messaris, Paul
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1997
Persistent link: https://www.econbiz.de/10004325576
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Bildkommunikation : Imagerystrategien für die Werbung
Kroeber-Riel, Werner
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1993
Persistent link: https://www.econbiz.de/10013165792
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