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Werbewirkung
Consumer behaviour
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Wu, Eugenia C.
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Cutright, Keisha M.
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Morales, Andrea C.
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Journal of marketing research : JMR
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ECONIS (ZBW)
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In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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2
How disgust enhances the effectiveness of fear appeals
Morales, Andrea C.
;
Wu, Eugenia C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 383-393
Persistent link: https://www.econbiz.de/10009563637
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