How disgust enhances the effectiveness of fear appeals
Year of publication: |
2012
|
---|---|
Authors: | Morales, Andrea C. ; Wu, Eugenia C. ; Fitzsimons, Gavan J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 3, p. 383-393
|
Subject: | Werbewirkung | Advertising effects | Angst | Anxiety | Gesundheitsvorsorge | Preventive care | Jugendliche | Youth | Drogenpolitik | Drug policy |
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