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~subject:"Werbewirkung"
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Search: subject:"Advertising appeal"
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Werbewirkung
Advertising
21
Werbung
20
Advertising effects
18
Consumer behaviour
17
Konsumentenverhalten
17
Advertising appeal
16
advertising appeal
8
Emotion
4
Internet marketing
4
Online-Marketing
4
Brand image
3
Markenimage
3
Accent
2
Advertising Appeal
2
Advertising persuasion
2
Affect intensity
2
Brand management
2
Consumer responses
2
Gender
2
Geographic distance
2
Geographische Entfernung
2
Geschlecht
2
Markenführung
2
Processing fluency
2
Product involvement
2
Product quality
2
Produktqualität
2
Psychology of advertising
2
Service type
2
Social Web
2
Social web
2
Spatial distance
2
Werbepsychologie
2
Advertising attitude
1
Advertising context
1
Agentic advertising appeal
1
Ambivalence
1
Anticipated emotion
1
Appeal mix
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Article
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English
18
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Chen, Long
1
Chen, Xi
1
Choi, Chang-Won
1
Choi, Yung Kyun
1
Chu, Xing-Yu
1
Garaus, Marion
1
Grigaliunaite, Viktorija
1
Hatzithomas, Leonidas
1
Jung, Wan Seop
1
Kim, Kyuha
1
Knight, John G.
1
Kumar, Alok
1
Lee, Sungmi
1
Lemanski, Jennifer L.
1
Li, Stella Yiyan
1
Lin, Yu-Tse
1
Liu, Fang
1
Liu, ShiXiong
1
Lwin, Michael
1
Mattila, Anna S.
1
Negm, Eiman
1
Pathak, Pramod
1
Phau, Ian
1
Pileliene, Lina
1
Qu, Zhe
1
Rhee, Eun Soo
1
Shirai, Miyuri
1
Sun, Jin
1
Tok, Dickson
1
Tsiotsou, Rodoula H.
1
Villegas, Jorge
1
Wang, Ruijuan
1
Wang, Siqi
1
Wei, Lina
1
Wen, Xiaoshan
1
Wetzels, Martin
1
Wolfsteiner, Elisabeth
1
Yang, Huan
1
Ye, Tian
1
Zeng, Fue
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Journal of business research : JBR
3
European journal of marketing : EJM
1
Global business review
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Review of managerial science : RMS
1
Scientific Annals of Economics and Business
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ECONIS (ZBW)
18
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1
Media multitasking,
advertising
appeal
, and gender effects
Garaus, Marion
;
Wolfsteiner, Elisabeth
- In:
Review of managerial science : RMS
17
(
2023
)
2
,
pp. 539-567
Persistent link: https://www.econbiz.de/10014266515
Saved in:
2
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
3
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
4
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
5
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
6
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
7
Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Lin, Yu-Tse
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1218-1244
Persistent link: https://www.econbiz.de/10013466514
Saved in:
8
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
9
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
10
Image proximity in advertising appeals : spatial distance and product types
Kim, Kyuha
;
Lee, Sungmi
;
Choi, Yung Kyun
- In:
Journal of business research : JBR
99
(
2019
),
pp. 490-497
Persistent link: https://www.econbiz.de/10012023701
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