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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Art infusion
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Brand management
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Artification
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art infusion
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Brotto, Luisa
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Busacca, Bruno
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Journal of business research : JBR
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The role of
art
infusion
in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
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