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~subject:"Werbewirkung"
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Werbewirkung
brand advertising
12
generic advertising
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Advertising
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Werbung
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Advertising effects
5
Brand management
5
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dynamic oligopoly
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GI
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coordination
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cost-sharing
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effort
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free-riding
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geographical indication
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wine
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Lloyd, Stephen
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International journal of production research
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Services marketing quarterly
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Dynamic generic and
brand
advertising
decisions under supply disruption
Ma, Shigui
;
He, Yong
;
Gu, Ran
- In:
International journal of production research
59
(
2021
)
1
,
pp. 188-212
Persistent link: https://www.econbiz.de/10012425117
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2
Corporate image advertising in the banking industry
Loveland, Karen A.
;
Smith, Katherine Taken
;
Smith, L. Murphy
- In:
Services marketing quarterly
40
(
2019
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
Saved in:
3
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
4
Narrative-transportation storylines in luxury
brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
5
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
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