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~subject:"Werbewirkung"
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Search: subject:"congruity"
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Werbewirkung
Consumer behaviour
181
Konsumentenverhalten
179
Brand image
114
Brand management
112
Markenführung
111
Markenimage
109
Self-congruity
72
Personality psychology
58
Persönlichkeitspsychologie
58
Beziehungsmarketing
53
Relationship marketing
53
Advertising effects
45
Brand
42
Markenartikel
41
self-congruity
39
Gender
31
Holiday behaviour
31
Urlaubsverhalten
31
Geschlecht
27
Tourism marketing
26
Tourismusmarketing
26
Brand loyalty
25
Advertising
24
Werbung
24
Destination management
23
Destinationsmanagement
23
Internet marketing
19
Markentreue
19
Online-Marketing
19
Brand personality
18
Customer satisfaction
18
Tourism
18
Tourismus
18
Kundenzufriedenheit
17
Social Web
15
Social web
15
congruity
14
Congruity
13
Luxury goods
13
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English
45
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Dens, Nathalie
2
Ilicic, Jasmina
2
Moharana, Tapas Ranjan
2
Pelsmacker, Patrick de
2
Pradhan, Debasis
2
Anghelcev, George
1
Areni, Charles Scott
1
Bailey, Arlene
1
Baum, Matthias
1
Baxter, Stacey M.
1
Bi, Sheng
1
Blakemore, Jason
1
Brigham, Christopher
1
Böhm, Robert
1
Chanavat, Nicolas
1
Chang, Ching-Hung
1
Chang, Chung-Chau
1
Chang, Jung-Hua
1
Chang, Shin-Shin
1
Chen, Huan
1
Chien, Ya-Lan
1
Choi, Hojoon
1
De Meulenaer, Sarah
1
Dehay, Eliza K.
1
Do, Hyunji
1
Fleck, Nathalie
1
Ghaseminezhad, Mina
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Grant, Claire
1
Guerra, Luis
1
Gursoy, Dogan
1
Harmon-Kizer, Tracy R.
1
Haryanto, Handrix Chris
1
Heß, Nicole Jasmin
1
Hryniewicz, Konrad
1
Huang, Yan
1
Hubert, Benoit
1
Hur, Youngjin
1
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International journal of sports marketing & sponsorship
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of retailing
2
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific journal of marketing and logistics
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Human resource management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of contemporary hospitality management
1
International journal of economic perspectives : IJEP
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Schmalenbach business review : sbr
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of product & brand management
1
VNU journal of economics and business
1
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ECONIS (ZBW)
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1
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
2
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
3
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
4
Image
congruity
in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
5
Effects of in-game brand
congruity
on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
6
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
7
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
8
How endorser-product
congruity
and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
9
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
10
Why are communal advertisements more effective than agentic ones? : the role of the self-
congruity
effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
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