//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product placement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Product Placement
288
Product placement
288
Advertising effects
188
Werbewirkung
188
Consumer behaviour
143
Konsumentenverhalten
143
Brand management
86
Markenführung
86
Brand image
60
Markenimage
60
Advertising
42
product placement
39
Brand
37
Markenartikel
37
Computerspiel
35
Video game
35
Film industry
33
Filmwirtschaft
33
Marketing management
33
Marketingmanagement
33
USA
30
United States
30
Internet marketing
27
Online-Marketing
27
Fernsehprogramm
26
Television programme
26
Fernsehwerbung
25
Television advertising
25
Children
22
Kinder
22
Brand placement
18
Target group
18
Zielgruppe
18
Film
17
brand placement
16
Cognition
14
Kognition
14
Music
13
Musik
13
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
42
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
Arbeitspapier
1
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Filmografie
1
Graue Literatur
1
Konferenzbeitrag
1
Konferenzschrift
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
English
42
Author
All
Hudders, Liselot
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Hudson, Simon
2
Russell, Cristel Antonia
2
Uribe, Rodrigo
2
Ahern, Lee
1
Ai, Qi
1
Auty, Susan
1
Bakshi, Apurva
1
Balasubramanian, Siva Kumar
1
Bellur, Saraswathi
1
Bergvist, Lars
1
Berlo, Zeph M. C. van
1
Bernal, Jorge
1
Best, Sabine
1
Bowie, Angel M.
1
Brubaker, Pamela
1
Buijzen, Moniek
1
Burkhalter, Janée N.
1
Castelló-Martínez, Araceli
1
Chan, Fanny Fong Yee
1
Chintagunta, Pradeep K.
1
Coker, Kesha K.
1
Confos, Nicolla
1
Cunningham, Isabella
1
Curasi, Carolyn Folkman
1
Dardis, Frank E.
1
Daugherty, Terry
1
Davis, Teresa
1
Davtyan, Davit
1
De Gregorio, Federico
1
De Jans, Steffi
1
Dhar, Sanjay K.
1
Dong, Yinan
1
Donthu, Naveen
1
Eastin, Matthew S.
1
Elliott, Charlene
1
Evans, Nathaniel J.
1
Foutz, Natasha Zhang
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
5
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
AMS review : official publication of the Academy of Marketing Science
1
Health marketing quarterly
1
International journal of emerging markets
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of macromarketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
2
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
3
Antecedents and consequences of consumers' attitudes toward product placements : evidence from India
Kaur, Ravineet
;
Sharma, Rakesh Kumar
;
Bakshi, Apurva
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2698-2717
Persistent link: https://www.econbiz.de/10014450631
Saved in:
4
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
5
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
6
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
7
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
10
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->