//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzplanung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Marketing
316
Deutschland
96
Germany
95
Management
55
Russia
38
Russland
38
Marketingmanagement
36
Theorie
36
Theory
36
Marketing management
35
Marketingtheorie
32
Welt
32
World
32
Marketing theory
31
Marktforschung
30
Market research
29
Consumer behaviour
27
Konsumentenverhalten
27
Volkswirtschaft
25
Economy
24
Innovation
19
Economic policy
16
Wirtschaftspolitik
16
Advertising
15
Dienstleistung
15
USA
15
United States
15
Beziehungsmarketing
14
Dienstleistungsmarketing
14
Relationship marketing
14
Services marketing
14
Strategisches Management
14
Environmental management
13
Umweltmanagement
13
Belarus
11
Tourismus
11
India
10
Indien
10
Innovation management
10
more ...
less ...
Type of publication
All
Book / Working Paper
19
Type of publication (narrower categories)
All
Conference proceedings
Article in journal
107
Aufsatz in Zeitschrift
107
Collection of articles of several authors
56
Sammelwerk
56
Graue Literatur
42
Non-commercial literature
42
Konferenzschrift
36
Aufsatzsammlung
33
Aufsatz im Buch
31
Book section
31
Hochschulschrift
28
Arbeitspapier
18
Working Paper
18
Lehrbuch
17
Ratgeber
14
Wörterbuch
14
Textbook
13
Case study
12
Fallstudie
12
Guidebook
12
Thesis
12
Nachschlagewerk
11
Reference book
11
Handbook
7
Handbuch
7
Bibliografie
6
Fallstudiensammlung
6
Dissertation u.a. Prüfungsschriften
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Dictionary (multilingual)
4
Glossar enthalten
4
Glossary included
4
Sammlung
4
Einführung
3
Enzyklopädie
3
Fachzeitung
3
Magazin
3
more ...
less ...
Language
All
German
7
English
7
Russian
6
French
1
Author
All
Semerkova, L. N.
2
Sibirskaja, E. V.
2
Arnold, Todd J.
1
Belz, Frank
1
Berger, Klaus
1
Breunig, Gerhard
1
Herr, Paul M.
1
Houston, Michael J.
1
Jørgensen, Steffen
1
Kardes, Frank R.
1
Kielmansegg, Peter
1
Lutz, Richard J.
1
Nantel, Jacques
1
Schüür-Langkau, Anja
1
Swett, Pamela E.
1
Tjunjukova, E. V.
1
Wiesen, S. Jonathan
1
Zaccour, Georges
1
Zatlin, Jonathan R.
1
more ...
less ...
Institution
All
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Economist Conference Unit <London>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Lennart-Bernadotte-Stiftung
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Sibirskij Universitet Potrebitelʹskoj Kooperacii <Nowosibirsk>
1
St. Galler Forum für Nachhaltigkeitsmanagement <5, 2003, Sankt Gallen>
1
Stiftung Verbraucherinstitut
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Universität St. Gallen
1
Vserossijskij Zaočnyj Finansovo-Ėkonomičeskij Institut
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
more ...
less ...
Published in...
All
AMA proceedings series
1
Advertising and consumer psychology
1
Bericht der GfK-Tagung : vom ...
1
Deutsche Dokumentation
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
Lecture notes in economics and mathematical systems : LNEMS
1
Mainauer Gesprächsbeiträge zu gesellschaftspolitischen Fragen unserer Zeit : Schriftenreihe der Lennart-Bernadotte-Stiftung
1
Media-Spectrum
1
Vorträge zur Markt- und Sozialforschung
1
Wirtschaftswissenschaft
1
[GDI-Schriften
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
2
Reklamnyj rynok i PR v Rossii: problemy i perspektivy : meždunarodnaja naučno-praktičeskaja konferencija, (Orel, 13 aprelja 2011 g.) ; materialy i doklady
Sibirskaja, E. V.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009660316
Saved in:
3
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
4
Reklamnyj rynok Rossii: problemy i perspektivy : meždunarodnaja naučno-praktičeskaja konferencija, (Orel, 20 aprelja 2010 g.) ; materialy i doklady
Sibirskaja, E. V.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008778353
Saved in:
5
Rynočnoe prostranstvo sovremennoj Rossii: reklama, kommercija, marketing : Vtoraja naučno-praktičeskaja konferencija s meždunarodnym učastiem, 9 - 16 fevralja 2009 goda, g. Novosib...
Tjunjukova, E. V.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009011692
Saved in:
6
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
7
Razvitie marketingovych kommunikacij v Rossii : sbornik statej po materialam Vserossijskoj naučno-praktičeskoj konferencii, provedennoj VZFĖI 17 aprelja 2007 g.
2007
Persistent link: https://www.econbiz.de/10003567225
Saved in:
8
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
9
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
10
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->