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Werbung
Consumer behaviour
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Advertising effects
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Chapa, Sindy
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Bui, M̃y
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Kemp, Elyria
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Kemp, Eyria
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Kopp,. Steven W.
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International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
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2
The role of advertising in consumer emotion management
Kemp, Eyria
;
Bui, M̃y
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
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