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Werbung
Consumer behaviour
8
Konsumentenverhalten
8
South Korea
8
Südkorea
8
Advertising
5
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
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Digitalisierung
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digital signage
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Active control
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Aktienindex
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Digital out-of-home advertising policy
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Jun, Jong Woo
4
Bae, Young Han
1
Cheon, Yongseok
1
Cho, Jaesoo
1
Dodoo, Naa Amponsah
1
Hough, Michelle
1
Jong Woo Jun
1
Ju, Ilyoung
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Kim, Mi Jung
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Lee, Hyung Seok
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Lee, Sangwon
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Morris, Jon D.
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Nam, Yoonjae
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International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
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Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework
Cho, Jaesoo
;
Cheon, Yongseok
;
Jun, Jong Woo
;
Lee, Sangwon
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10013209350
Saved in:
2
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae
;
Lee, Hyung Seok
;
Jun, Jong Woo
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012200334
Saved in:
3
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
4
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
5
A case study of mobile advertising in South Korea: personalisation and digital multimedia broadcasting (DMB)
Kim, Mi Jung
;
Jong Woo Jun
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
2
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003700303
Saved in:
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