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Werbung
Advertising
7
Advertising effects
7
Influencer advertising
7
Werbewirkung
7
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
5
Online-Marketing
5
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4
Social web
4
native advertising
2
persuasion knowledge
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1
Advertising regulation
1
Animal influencers
1
Body weight
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Gesundheit
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Influencer
1
Influencer-product congruence
1
Instagram
1
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Beckert, Johannes
1
Campbell, Colin L.
1
Castonguay, Jessica
1
Grigsby, Jamie L.
1
Grimm, Pamela E.
1
Hodson, Jaigris
1
Jacobson, Jenna
1
Kim, Do Yuon
1
Kim, Hye-yŏng
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Li, Minjie
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Messina, Nicole
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
7
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1
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of
influencer
advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
2
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
3
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
4
Influence for social good : exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising
Li, Minjie
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 462-499
Persistent link: https://www.econbiz.de/10013209346
Saved in:
5
Influencer
advertising
on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
6
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
7
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
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