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Werbung
Advertising
13
Femvertising
13
Frauen
11
Women
11
Consumer behaviour
8
Gender
8
Geschlecht
8
Konsumentenverhalten
8
femvertising
7
Advertising effects
6
Werbewirkung
6
Weibliche Arbeitskräfte
5
Women workers
5
advertising
5
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4
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4
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3
Women's politics
3
feminism
3
Brand
2
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2
Gender Economics
2
Gender economics
2
Gender equality
2
Gleichberechtigung
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
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Online-Marketing
2
female empowerment
2
gender
2
women empowerment
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13
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Bayone, Andrea Melo
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Burrowes, Patricia Cecilia
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1
Centeno-Velázquez, Edgar
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Champlin, Sara
1
Chen, Huan
1
Coleman, Catherine A.
1
Dahlén, Micael
1
El Hajjar, Samer
1
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1
Freeman, Olivia
1
Gannon, Valerie
1
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1
Kim, Do Yuon
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1
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1
Laczniak, Russell N.
1
Li, He
1
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1
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Park, Minjung
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Journal of Islamic marketing
2
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2
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Consumer behavior review : CBR
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
Journal of global fashion marketing : JGfM
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The Routledge companion to marketing and feminism
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ECONIS (ZBW)
13
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1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
2
Investigating consumers' reactions towards female-empowerment advertising (
femvertising
) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
3
Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda
Gomez-Borquez, Claudia L.
;
Török, Anna
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465964
Saved in:
4
Femvertising
and its perception by Polish female consumers
Macias, Klaudia
- In:
Journal of marketing and consumer behaviour in emerging …
(
2021
)
1/12
,
pp. 55-69
-related marketing campaigns. This is how a relatively new form of marketing communication, called
femvertising
, was born. This paper …
Persistent link: https://www.econbiz.de/10012666760
Saved in:
5
Femvertising
of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
6
Menstruation in marketing : stigma, #
femvertising
, and transmedia messaging
Coleman, Catherine A.
;
Sredl, Katherine C.
- In:
The Routledge companion to marketing and feminism
,
(pp. 102-119)
.
2022
Persistent link: https://www.econbiz.de/10014474321
Saved in:
7
Attitudes toward
femvertising
in the Middle East : the case of Lebanon
El Hajjar, Samer
- In:
Journal of Islamic marketing
13
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013278933
Saved in:
8
Como ser mulher na publicidade :
femvertising
e as "novas" representações do feminino
Bayone, Andrea Melo
;
Burrowes, Patricia Cecilia
- In:
Consumer behavior review : CBR
3
(
2019
)
3
,
pp. 24-37
Persistent link: https://www.econbiz.de/10012216823
Saved in:
9
From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel
;
Freeman, Olivia
;
Gannon, Valerie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
Saved in:
10
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
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