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Search: subject:"slogan"
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Werbung
Slogan
9
Advertising effects
8
Brand management
8
Consumer behaviour
8
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8
Markenführung
8
Werbewirkung
8
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7
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6
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5
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slogan
5
logo
3
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2
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2
China
2
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2
PERSUASIVENESS
2
POLITICAL LINGUISTICS
2
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2
SLOGAN
2
STYLISTIC DEVICES
2
Slogan recall
2
Theorie
2
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2
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2
Tourismus
2
Urlaubsverhalten
2
advertising slogan
2
brand
2
content analysis
2
travel intention
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visual identity
2
ЛОЗУНГ
2
ПЕРСУАЗИВНОСТЬ
2
ПОЛИТИЧЕСКАЯ ЛИНГВИСТИКА
2
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6
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Briggs, Elten
1
Cone, Steve
1
Dass, Mayukh
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
2
International journal of business and economics
1
Journal of advertising research
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
No
slogan
versus with
slogan
: the different message strategies for new product digital video ads
Niu, Yongge
;
Wei, Zhangdi
;
Hao, Andy W.
;
Wu, Banggang
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014290458
Saved in:
3
Slogan
recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
4
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
5
A study of the antecedents of
slogan
liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Saved in:
6
Powerlines : words that sell brands, grip fans, and sometimes change history
Cone, Steve
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004908433
Saved in:
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