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~subject:"Werbung"
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Search: subject_exact:"Emotionale Werbung"
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Werbung
Emotionale Werbung
94
Emotional branding
67
Consumer behaviour
23
Konsumentenverhalten
23
Werbewirkung
20
Advertising effects
19
Werbepsychologie
17
Psychology of advertising
14
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13
Markenführung
13
Marketing
13
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11
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10
Verbraucherverhalten
8
Werbebotschaft
7
Theorie
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Theory
6
Beziehungsmarketing
5
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5
Emotionales Verhalten
5
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Großbritannien
5
Perception
5
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5
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5
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4
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3
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Barnwell, R. Wixel
1
Colliander, Jonas
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Collier, Joel E.
1
Dahlén, Micael
1
Dewitte, Siegfried
1
Gemvik, Alice
1
Gurel-Atay, Eda
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Shi, Linsong
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Journal of advertising
3
Dissertation.de
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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1
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
2
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
3
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
4
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
5
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
6
The persuasion industries : the making of modern Britain
McKevitt, Steven
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10012606579
Saved in:
7
Communicating sustainability for the green economy
Kahle, Lynn R.
(
ed.
);
Gurel-Atay, Eda
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010220855
Saved in:
8
Emotionomics : leveraging emotions for business success
Hill, Dan
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10008660123
Saved in:
9
Advertising as a branding too : industry leaders on catching the consumer's attention, creating economic and emotional value, and developing resonating messages
Hochhalter, Gordon
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004945870
Saved in:
10
Markenwerbung und nachhaltiger Konsum : "Faszination Nachhaltigkeit" oder "Bedrohung Nachhaltigkeit"?
Lichtl, Martin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013436451
Saved in:
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