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~subject:"Werbungsmittel"
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Werbungsmittel
Werbungsunternehmung
112
Vereinigte Staaten
31
Deutschland
23
Werbung
22
Werbungsbetrieb
18
Großbritannien
14
Advertising
11
Werbungsforschung
7
Advertising effects
5
Frankreich
5
Werbewirkung
5
Werbeagentur
4
Werbungsausgaben
4
Europa
3
Internet marketing
3
Media industries
3
Mediensektor
3
Online-Marketing
3
Schweiz
3
Unternehmung internationale
3
Adressbücher
2
Advertising media
2
Advertising planning
2
Asien
2
Belgien
2
Communication media
2
Indien
2
Investition ausländische
2
Kanada
2
Kommunikationsmedien
2
Media usage
2
Mediennutzung
2
Projekt
2
Target group
2
USA
2
Unternehmung ausländische
2
Werbebetrieb
2
Werbemittel
2
Werbeplanung
2
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Type of publication
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Book / Working Paper
15
Language
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English
11
Undetermined
4
Author
All
Broadbent, Simon
3
Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Dunn, S. Watson
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Harrison, Michael
1
Kirkpatrick, C. A.
1
Littlefield, James E.
1
Lowndes, Douglas
1
Mandell, Maurice I.
1
Nylen, David W.
1
Rotzoll, Kim B.
1
Sandage, C. H.
1
Sandage, Charles Harold
1
Wirsig, Woodrow
1
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Institution
All
Committee on Advertising
1
Communication, Advertising and Marketing Education Foundation
1
Published in...
All
(Essentials of Marketing Series)
1
Houghton Mifflin Adviser in Marketing
1
International business and management series
1
McGraw - Hill series in international development
1
Source
All
ECONIS (ZBW)
15
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1
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
2
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
4
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
5
Marketing : The uses of advertising
Lowndes, Douglas
-
1969
Persistent link: https://www.econbiz.de/10002294533
Saved in:
6
Principles of advertising
Wirsig, Woodrow
(
contributor
)
-
1963
Persistent link: https://www.econbiz.de/10003153254
Saved in:
7
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
Saved in:
8
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
9
Technical and industrial publicity
Harrison, Michael
-
1968
Persistent link: https://www.econbiz.de/10002654836
Saved in:
10
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
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