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~subject:"Western Europe"
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Search: subject_exact:"Leistungsbündel"
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Western Europe
Leistungsbündel
3,298
Bundling strategy
3,270
Theorie
930
Theory
927
Deutschland
471
Germany
457
Preismanagement
363
Pricing strategy
363
Industrie
320
Manufacturing industries
312
Unternehmensdienstleistung
293
Business services
292
Dienstleistungssektor
236
Service industry
231
Lieferantenmanagement
218
Supplier relationship management
218
Consumer behaviour
213
Konsumentenverhalten
213
Geschäftsmodell
198
Business model
196
USA
184
United States
183
Innovation
175
Servitization
172
Beziehungsmarketing
168
Relationship marketing
166
B-to-B-Marketing
162
Business-to-business marketing
162
Preisdifferenzierung
159
Price discrimination
159
Monopol
158
Dienstleistung
157
Monopoly
157
Betriebliche Wertschöpfung
146
Value creation
146
Dienstleistungsqualität
138
Service quality
138
Customer service
129
Innovationsmanagement
129
Kundenservice
129
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5
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Gebauer, Heiko
3
Bleyen, Valérie-Anne
1
Kowalkowski, Christian
1
Lightfoot, Howard
1
Paiola, Marco
1
Saccani, Nicola
1
Storbacka, Kaj
1
Van Hove, Leo
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
1
The journal of business & industrial marketing
1
The journal of media economics
1
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ECONIS (ZBW)
5
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1
Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
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2
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
3
Exploring the alignment between service strategy and service innovation
Lightfoot, Howard
;
Gebauer, Heiko
- In:
Journal of service management
22
(
2011
)
5
,
pp. 664-683
Persistent link: https://www.econbiz.de/10009406382
Saved in:
4
A solution business model : capabilities and management practices for integrated solutions
Storbacka, Kaj
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 699-711
Persistent link: https://www.econbiz.de/10009274066
Saved in:
5
To bundle or not to bundle? : how Western European newspapers package their online content
Bleyen, Valérie-Anne
;
Van Hove, Leo
- In:
The journal of media economics
23
(
2010
)
3
,
pp. 117-142
Persistent link: https://www.econbiz.de/10008823261
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