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~subject:"Willingness to pay"
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Willingness to pay
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Journal of marketing management : MM
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Measuring willingness to pay : do direct methods work for premium durables?
Löffler, Michael
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011399106
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2
Realising opportunities in the premium automotive market via context-oriented new product positioning
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 716-732
Persistent link: https://www.econbiz.de/10009558868
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