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~subject:"Wissenschaftliche Methode"
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Wissenschaftliche Methode
Cross-cultural marketing
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Interkulturelles Marketing
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Consumer behaviour
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Konsumentenverhalten
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Internationales Marketing
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International marketing
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USA
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United States
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National culture
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Nationalkultur
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Interkulturelles Management
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Welt
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World
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Marketing management
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Marketingmanagement
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Brasilien
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Brazil
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Advertising effects
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Brand management
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Markenführung
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Werbewirkung
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Bibliometrics
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Bibliometrie
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Cross-cultural competence
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Interkulturelle Kompetenz
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Kommunikation
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Kulturvergleich
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Markenimage
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Market research
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Marktforschung
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Herk, Hester van
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Fischer, Ronald
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Kumar, Vikas
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Torelli, Carlos J.
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Handbook on cross-cultural marketing
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ECONIS (ZBW)
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Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas
- In:
Handbook on cross-cultural marketing
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10013459434
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2
Multilevel cultural issues
Herk, Hester van
;
Fischer, Ronald
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 191-211)
.
2017
Persistent link: https://www.econbiz.de/10011749740
Saved in:
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
Herk, Hester van
(
ed.
);
Torelli, Carlos J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011700541
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