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~subject:"Work behaviour"
~subject:"active loyalty"
~type_genre:"Aufsatz in Zeitschrift"
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Work behaviour
active loyalty
Brand management
7
Markenführung
7
Arbeitsverhalten
5
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
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4
Internal brand management
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Markenimage
4
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4
Emotion
3
Employee retention
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Social web
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Hospital
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Hospitality employees
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Hospitality organizations
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Hotel industry
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Hotel loyalty programs
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Krankenhaus
2
Kundenbindungsprogramm
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Arbeitskräfte
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Behavioral loyaltiy
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Big event
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Brand
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Brand champions
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Brand citizenship behaviour
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Brand promise accuracy
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Aufsatz in Zeitschrift
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Xiong, Lina
6
King, Ceridwyn
5
Piehler, Rico
2
Burmann, Christoph
1
Chen, Chih-Chien
1
Hu, Clark
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So, Kevin Kam Fung
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Xie, Karen Lijia
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International journal of hospitality management
3
European journal of marketing : EJM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 567-596
Persistent link: https://www.econbiz.de/10012212578
Saved in:
2
Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina
;
So, Kevin Kam Fung
;
Wu, Luorong
;
King, Ceridwyn
- In:
International journal of hospitality management
83
(
2019
),
pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
5
Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
6
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Saved in:
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