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~subject:"Work behaviour"
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Work behaviour
Consumer behaviour
12
Konsumentenverhalten
12
Arbeitsverhalten
7
Beziehungsmarketing
7
Relationship marketing
7
Consumer citizenship behavior
6
Corporate Social Responsibility
5
Brand image
4
Corporate social responsibility
4
Markenimage
4
Brand management
3
Confidence
3
Markenführung
3
Vertrauen
3
Brand
2
Citizenship
2
Consumer Citizenship
2
Consumer company identification
2
Dienstleistungsqualität
2
Einzelhandel
2
Emotion
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Service quality
2
Social Web
2
Social exchange theory
2
Social web
2
Air transport
1
Airline
1
Airline services
1
Austauschtheorie
1
Betriebliche Wertschöpfung
1
Brand community
1
Brand love
1
Brand reputation
1
Cause-Related Marketing
1
Cause-related marketing
1
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English
7
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Utkarsh
2
Baek, Wooyeul
1
Byon, Kevin K.
1
Chen, Ming
1
Dang, Van Thac
1
Deng, Nianqi
1
Fan, Xiaojun
1
Gupta, Roopak Kumar
1
Huang, Wanling
1
Jiang, Xinyu
1
Kim, Kyungyeol
1
Nguyen, Ninh
1
Pervan, Simon
1
Singh, Harmanjit
1
Williams, Antonio S.
1
Woo, Mina
1
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Journal of retailing and consumer services
2
International journal of hospitality management
1
Inventi impact: retailing & consumer services
1
Journal of air transport management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
7
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1
How social media's cause-related marketing activity enhances
consumer
citizenship
behavior : the mediating role of community identification
Deng, Nianqi
;
Jiang, Xinyu
;
Fan, Xiaojun
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 38-60
Persistent link: https://www.econbiz.de/10013536279
Saved in:
2
How perceived corporate social responsibility affects
consumer
citizenship
behavior? : investigating the mediating roles of perceived employee behavior and consumer company identif...
Utkarsh
;
Singh, Harmanjit
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1037-1053
Persistent link: https://www.econbiz.de/10014381233
Saved in:
3
Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Utkarsh
;
Gupta, Roopak Kumar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169566
Saved in:
4
Retailer corporate social responsibility and
consumer
citizenship
behavior : the mediating roles of perceived consumer effectiveness and consumer trust
Dang, Van Thac
;
Nguyen, Ninh
;
Pervan, Simon
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012268824
Saved in:
5
Assessing customer citizenship behaviors in the airline industry : investigation of service quality and value
Woo, Mina
- In:
Journal of air transport management
76
(
2019
),
pp. 40-47
Persistent link: https://www.econbiz.de/10012119109
Saved in:
6
Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and
consumer
citizenship
behaviors
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
; …
- In:
International journal of hospitality management
82
(
2019
),
pp. 318-325
Persistent link: https://www.econbiz.de/10012121858
Saved in:
7
Research on influence of the congurence of self-image and brand image on consumers' citizenship behavior
Huang, Wanling
;
Chen, Ming
- In:
Inventi impact: retailing & consumer services
(
2018
)
3
,
pp. 131-139
Persistent link: https://www.econbiz.de/10012130276
Saved in:
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