Retailer corporate social responsibility and consumer citizenship behavior : the mediating roles of perceived consumer effectiveness and consumer trust
Year of publication: |
2020
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Authors: | Dang, Van Thac ; Nguyen, Ninh ; Pervan, Simon |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-10
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Subject: | China | Consumer citizenship behavior | Consumer trust | Corporate social responsibility | Perceived consumer effectiveness | Retailer | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Einzelhandel | Retail trade | Arbeitsverhalten | Work behaviour |
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